In the 2022-2023 season, professional volleyball male and female spectators are clearly mixed, so it seems that the male club and the Korea Volleyball Federation (KOVO) will urgently need to come up with special measures.
According to the audience rating and audience data for the last season announced by the Volleyball Federation on the 13th, compared to the 2018-2019 season before the new coronavirus infection (Corona 19) hit, the number of spectators in the men’s division increased from 324,682 to 214,178. people, a decrease of 34%.
On the other hand, the number of spectators in the women’s division increased by 38% from 251,064 to 347,267.
The average number of spectators for the men’s division was 1,610 and the women’s division was 2,611.
This is the result of the ‘Kim Yeon-kyung effect’.
According to the Volleyball Federation’s data on spectators for the last five years, the number of spectators in the women’s division was below the number of spectators in the male division, but reversed from the 2020-2021 season when Kim Yeon-kyung returned from overseas.
The halo of the women’s volleyball team’s advancement to the semifinals at the Tokyo Olympics also affected professional volleyball, and even in the 2021-2022 season when Kim Yeon-kyung temporarily left the country, the number of spectators in the women’s division was more than 57,000 more than the men’s, and in this season when Kim Yeon-kyung completely returned to Korea, the women’s division The number of spectators exceeded the men’s division by more than 130,000 people.
The Volleyball Federation and seven men’s clubs faced each other several times last season to improve box office performance, but could not find an answer.
This is because there is no world-class star like Kim Yeon-kyung in the men’s division, and the international competitiveness of men’s volleyball is not as good as the women’s division.
As Kim Yeon-kyung formalized the extension of her active career and announced that she would transfer to another team that could win domestically, the popularity of the women’s division is highly likely to rise next season as well.
In the men’s division,메이저놀이터 where there are no unrivaled stars and Korean Air’s solo system has solidified, there are relatively fewer topics than the women’s division, so there is no way to regain popularity.
Last season’s average TV viewer ratings were 0.62% for men and 1.23% for women, almost double the difference. The combined average viewership rating rose from 0.92% to 1.89% in the postseason.
The viewership rating for the 5th game of the championship match between Heungkuk Life Insurance and Korea Expressway Corporation, which ended on the 6th, was 3.40%, setting a new record for first place in the V-League.