It turns out that the most preferred gift for office workers for this Chuseok holiday is a Korean beef gift set. According to the analysis of user data of ‘Gifts 24 for Chuseok’ by메이저놀이터 Wefun , a business-to-business ( B2B ) service platform, on
the 11th, the most ordered product on ‘Gifts 24 for Chuseok’ was ‘Korean beef gift set (35%)’. . An employee of a company who chose the Korean beef gift set said, “It is a big hassle to visit an offline store to exchange a mobile gift certificate for physical goods,” and said, “When I bring a gift from the company on holidays, the most satisfying gift is Korean beef.” Next, in the spot product category, the most orders were △Health functional foods (17%) △Fruit gift sets (16%) △Fisheries and dried marine products gift sets (15%). In the mobile gift certificate category, ‘department store gift certificates’ accounted for 49%. △Dining gift certificates (20%) △Café exchange certificates (12%) followed. The company’s budget for Chuseok gifts was an average of 86,000 won per person. By amount, 37% of gifts were in the 40,000-50,000 won range, and 34% of companies had a budget of 100,000 won or more. 22% are in the 10,000-30,000 won range;
It was found that the most important factor that companies consider when choosing gifts for their employees is ‘price range (55%).’ As a result of 500 people in charge of Gift24 customer companies responding to the survey, the following were product composition (23%), employee preference (8%), service design (7%), and brand (5%).
Kim Heon, CEO of Wefun, said, “Among the customer companies that use Gift24, many cite the fact that their employees can choose their own gifts as an advantage,” adding, “In particular, the Chuseok gift set received from the company is a gift that can prove the individual’s social standing. “I can see it,” he analyzed.